Global Brand & Marketing Lead
Reaktor is a top-notch digital technology agency that creates digital products, services, and strategies for global brands like KLM, adidas, and KONE. The Global Brand and Marketing Lead is responsible for global marketing operations, from strategy to implementation and demand generation. This is an excellent opportunity for a seasoned B2B marketing professional with a non-hierarchical mindset to take Reaktor to the next level.
Reaktor is a creative technology consultant focused on high-performance engineering and top-notch execution in a range of products and services, including mobile applications, UX design, software development, cloud, machine learning and artificial intelligence. The company is a premium partner to forward-thinking organisations and works with international names like KLM, adidas, HBO and KONE.
Reaktor was founded in Helsinki around 20 years ago. Today, the company has more than 550 employees in seven cities around the world. From New York to Tokyo, each office has a high degree of autonomy around strategy and execution while still benefiting from the expertise of the international Reaktor network. The Amsterdam office was opened three years ago and now has a 42-member team serving clients all over Europe.
When it comes to culture, Reaktor is a progressive company with a flat organizational structure and without a management team making decisions. Instead, leadership is distributed throughout the organization, giving transparency on how decisions are made and allowing everyone in the company to be involved. This encourages an open-minded environment and a sense of "we".
Kandidaatprofiel*
- Minimum of 10 years of experience
- Experience in creating a global marketing strategy and brand direction
- Experience in building a high performing team
- Experience with lead generation and go to market strategies
- Experience or strong affinity with the digital technology industry
- Based in Amsterdam or Helsinki
Instead of formal hierarchy, we foster autonomy, self-organized teams and distributed leadership. We appreciate a combination of intrinsic excitement and humble leadership.
Vacature
The Global Brand and Marketing Lead reports directly to the CEO in Helsinki and has a key role both in planning and execution, charged with the task of scaling up growth-oriented marketing operations globally. The first step is to direct the strategy process by building and implementing the global marketing strategy, including the renovation of the brand identity and adaptation to further European and US expansion. The role also covers the marketing budget, including prioritization of new markets and setting budget allocation accordingly. Implementation of the global marketing strategy should result in tangible business growth. This requires an agile and hands-on approach, determining the necessary steps for growth and then taking action.
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